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Bajaj Auto Company – History, Company Profile

 

India is a country with the second largest population in the world. Not just that, it is considered to be a great market for each and every product as well as services available in the world.

But it’s not an easy task to establish yourself in the competitive business world. But many Indian companies have got their names off the lips of a large number of foreign audiences.

Journeys have been long and struggling but victory is all that matters. Bajaj Auto is one such big name of Indian that has been on many award lists many times.  What company today is not just a little tale but it’s a long 75-year history.  Fascinating? Want to know more about the history of Bajaj Auto? Well, let’s have a ride to this information then.

Foundation: –

The Company was founded by Jamnalal Bajaj in the year 1945 in Rajasthan. Initially, the company used to import vehicles from other countries and sell them in India.

History and journey of Bajaj Auto: –

The Company started its journey by selling imported vehicles. The company did that under the name of Bachraj Trading Corporation Private Limited. In the year 1959, they got a license from the Government of India for establishing their own manufacturing plant.

Initially, they started with manufacturing Vespa 150 scooters which were the first self-manufactured product of Bajaj. Next year in 1960, it was turned into a public limited company. It took about ten years for the company to sell 100,000 vehicles and in the year 1970 they rolled out their 100,000th vehicle. In the financial year 1977, for the first time, they sold 100,000 vehicles in one financial year.

In 1985, they started producing at Waluj, Aurangabad. In the year 1986, they sold 500,000 vehicles in a financial year. Their ten-millionth vehicles were brought up in the year 1995. In the same year, the manufactured and sold one million vehicles in a single financial year.

When motorcycles were introduced in the year 1986, the company turned themselves from scooters makers to two-vehicle producers.

The company has not seen many downfalls and still growing. The market has been extremely favorable for it and it is one of the nest two-wheeler producers of the world.

This company which is the third largest and second-largest in the country is now well established on the international market. The company is at present operating in about 50 countries. It was the year 1971 when they first launched their three-wheeler.

The year next to that, they launched Bajaj Chetak which brought big fame to the company. It was highly appreciated and used by the customers. It was a very affordable and great product. This product is considered to be the thing that brought them the slogan “HAMARA BAJAJ”.

It was 1986 when Bajaj launched M-80, the upgraded version of M-50. M-50 was not so worshiped in the market but M-80 turned out to be a master blaster for the company. The same year, the company launched Kawasaki Bajaj KB 100. And just after that Kawasaki Bajaj KB125.

These products were manufactured under the agreement between the two renowned companies, Kawasaki from Japan and Bajaj from India. this duo hit the market very well. When Kawasaki Bajaj Caliber came on the road with a top speed of 95km/h, it turned the market ups and downs.

It was the year 2001 when the most loved bike in India was introduced. It was a Bajaj Pulsar. A few years later in 2004, the company changed its logo and launched Bajaj Discover these two much-loved bikes are still on the road with their upgraded version and people still look at them with love in their eyes.

Another truly loved bike of Bajaj, Bajaj Platina was launched in the year 2006. It is still considered to be a very commercial bike in Indian families as it gives great mileage and comes out to be a great help to the pocket and the monthly budgets. It is the year 2017 when the Bajaj and Kawasaki tie came to an end.

Present market status:

The Company is doing great in the market and being one of the top three companies, it is expected out of it. Bajaj group holds the highest percentage of shares which is 49.29%. It has about 9000 employees in 2014. Rahul Bajaj is the present Chairman and Rajiv Bajaj holds the seat of CEO.  The present revenue of the company is expected to be 3.2 billion USD. Its headquarters is in Ahmedabad city.

 

Image Source: “en.wikipedia.org”

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