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Mahindra & Mahindra – History, Company Profile

 

About Mahindra & Mahindra

25 years ago owning a four-wheeler vehicle was supposed to be a matter of pride and prestige. During that time, four wheeler vehicles had huge rates. In India, not every family owned a car, But the rise of The Mahindra & Mahindra allowed many families to own their own car. Not only cars but tractors were also revolutionized after the rise of Mahindra & Mahindra.

The tractors helped and brought a drastic change in the agriculture sector of India. Being an Indian Multi-National Company, Mahindra & Mahindra is the leading manufacturer of automotive in the world. It proudly boasts of being one of the major manufacturers of the vehicle in India. Though its major product is tractor it also manufactures excellent cars and SUVs.

If we talk about the price of Mahindra & Mahindra, it ranges from 4 lakhs to 30 lakhs. Mahindra & Mahindra aims to provide good quality cars at affordable prices.

The cheapest four-wheelers of Mahindra & Mahindra is KUV100 NXT, with Mahindra Alturas G4, being the most expensive car. No matter whatever the price is Mahindra & Mahindra produce good quality vehicles. Their tractors are strong and are effective in the long run.

History of the Mahindra & Mahindra

The Mahindra & Mahindra as a brand was created in October 1945 as Mahindra & Mohammed Ltd. The company was given the name Mahindra & Mahindra Ltd in 1948. 1965 was the year when Mahindra & Mahindra started the project for building light automobiles. Mahindra & Mahindra made collaboration with the most famous MITSUBISHI.

Later a deal with a company of USA was signed, which enabled the company to build the track for a passenger car, in the year 1965. In 1982, Mahindra & Mahindra launched their brand of tractors and since then, Mahindra & Mahindra became giant producers of tractors in the Indian market.

The reason behind the tremendous popularity of Mahindra & Mahindra is their excellent interior and comfort they provide. The aim of the Mahindra & Mahindra is to enable every Indian family the ability to own a four-wheeled vehicle.

The structure of vehicles is very strong and attractive. It is the amalgamation of strength and beauty at an affordable price. One of the most popular Mahindra & Mahindra’ four-wheelers is Scorpio.

Scorpio has a look that shows royalty, comfort, and strength. This vehicle gained immense popularity. Even today, it is one of the most popular four-wheelers in India. XYLO too has the same level of popularity and strength. The wheels of their vehicles have good grip and longevity.

If we talk about Mahindra & Mahindra’ tractors, then it was a pioneer in the agriculture sector. Now it is one of the leading brands in manufacturing tractors for agriculture purposes. Mahindra & Mahindra have the vision to make powerful and effective tractors so that farming can be done in a better and improved way. In earlier times, tractors were not so commonly used as they were very costly and bulky.

Moreover, the production of tractors was quite low. So there was hardly any tractor in a village. But, Mahindra & Mahindra brought a revolution in this field. Now, we can see so many tractors being used in villages, not only for agriculture but for other purposes too.

Present Status

Since the company emerged, Mahindra & Mahindra has established its good image & reputation in the field of manufacturing cars and tractors. The cars with immense comfort, minimum fuel requirement, cheaper in price with maximum utility – all can be found at a single place in Mahindra’s cars.

In the month of February 2017, the company announced to launch a DiGisense, which can prove to be a revolutionary step in the field of building technological vehicles. This will also help the poor farmers to enhance their productivity in less time and resources consumed. The company has also launched a new range of tractors in Sri Lanka. It is looking forward to investing in the global competition of electric vehicles.

The company signed agreements with a group to develop the parts of the helicopter and the Mahindra & Mahindra will be given a 26% equity stake. In January 2018, the company established another branch to produce automobiles which will be equipped with the latest technology.

With Mahindra & Mahindra, you can easily enjoy your days. You don’t need to worry about servicing and about the prices. As Mahindra & Mahindra company is themselves very much concerned for automotive. You will have a feeling of comfort, efficiency, and strength at the same time with Mahindra & Mahindra.

 

Image Source: “mahindra.com”

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