TVS Motor Company – History, Company Profile
About TVS Motor Company
TVS motor company is India’s multinational two-wheeler company with its headquarter in Chennai, India. It is the fourth largest motorcycle producer in India after hero moto corp, Honda two-wheelers, and Bajaj motors. TVS stands for Thirukkurungudi Vengaram Sundaram.
The company produces different kinds of vehicles and its spare parts like 2 wheelers, 3 wheelers, etc. India is not considered to be an easy market and patience always gives you something good.
This Company is the perfect inspiration for this quote. This is the company whose struggle started about 100 years back and now it is in the sky, flying with the open arms.
The Company was established by T.V. Sundaram Iyengar. He stared with the bus service in Delhi. It was the year 1911 when he founded Sundaram Iyengar and Sons Limited. That company was the first bus service provider in Delhi. With a large number of busses, they ruled the bus service at that time. After the death of Mr. Sundaram, his sons took over the company.
History of TVS Motor Company:
In the year 1962, Sundaram Clayton came into existence. This company was invented by the collaboration of Sundaram company and Clayton Dewandre Holdings of the United Kingdom. This collaboration started making products of motors bike brakes, compressors, and other automotive products. For a little time, the company was engaged in the same work about a decade, they were manufacturing automotive products.
In the year 1978, they set up a plant to manufacture modeps. It was set up at Hosur Tamil Nadu. In the year 1980, they launched India’s first two-seater modep named TVS 50. In the year 1982, the Sundaram Clayton Ltd collaborated with the Suzuki Motor Corporation who was a Japanese auto giant of that time and even now as well.
Finally, after this collaboration, they started producing motorcycles in the year 1984. At the time they worked together, they brought a wide variety of auto motives in the market.
Most of the products were launched under the name of Suzuki to have a better position in the market. Suzuki Supra, Suzuki Samurai, Suzuki Shogun, and Suzuki Shaolin were some of the models that were launched by the joint venture of TVS Suzuki.
These two giant Suzuki Ltd and Sundaram Clayton Ltd shared their venture for about 19 years and in the year 2001; the collaboration came to an end. In the time they worked together, the companies worked on designs and production of the automobiles which were suitable and better for the Indian market.
The end of the collaboration of these two giants was a great impact on the automobile market of the country. It turned out to be a wild attack on the market as this end of the collaboration resulted in the departure of the Suzuki Ltd from the Indian market for about 30 months.
As per the agreement, Suzuki could not enter the Indian market for the next 30 months in any form if it is a collaboration or a self-producing company. After this end to the collaboration, this company got its present title TVS Motors. This title also turned out to be a good sign for the company.
After that, all the models launched by the company ruled the market for a long time. The company brought its hands in all kinds of automobiles including mileage specific bikes, sports bikes, scooters, and three-wheelers as well.
This company also holds the title of “first” in so many kinds of things in the Indian automobile industry. It gave us the first indigenous scooty TVS Scooty. It also gave us the first Digital Ignition TCS Champ. Victor which is India’s first fully indigenous motorcycle is also a model of this company. The first motorcycle in India with ABS was Apache RTR and the first scooter with Body Balance technology was TVS Wego.
The Company has won a large number of awards. The very first prestigious award it got is Deming Application Prize in 2002. In 2004, Scooty Pep brought the ‘outstanding Design Excellence award’ by Business World for the company.
TVS has won 4 awards at J.D Power Asia Pacific Award 2016 and 3 in 2015. It was also the winner of the Two-Wheeler manufacturer award of the year for two consecutive years in the year 2014-15.
Present Status: –
It also collaborated with BMW in 2013 and started manufacturing BMW G310R. Venu Srinivasan is the Chairman and Managing Director of the company. He has been awarded the Padma Shri award. Sudarshan Venu is the present Joint Managing Director/ the present revenue of the company is 1.9 Billion USD in the year 2016-17. At present, Sundaram-Clayton Ltd holds the highest percentage of the Shares of the country with 57.40%
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